About Us

The It Factor Ltd. is a full service boutique agency founded by Natasha Borota in 2003 that offers that little something extra.

The agency offers unique synergistic opportunities and always exceeds expectations! Hire us to plan your event and watch it go from everyday to extraordinary! Engage us to develop innovative marketing strategies to help you stand in front of your competition. Use our unique Celebrity Shop to determine which celebrity has the right "It Factor" to endorse your product, enhance your event with an appearance, or deliver a key note address.

The It Factor can manage all your event and marketing needs. Our team is always developing effective communication strategies, connecting people with exceptional experiences and establishing long term relationships between clients, brands, speakers, products and services. Our agency is big enough to satisfy all your needs but small enough to make you feel like family.

The It Factor has three collaborative divisions: