About Us

The It Factor Ltd. is a full service agency founded by Natasha Borota in 2003 that offers that little something extra.

The agency offers unique synergistic opportunities and always exceeds expectations! Hire us to plan your event and watch it go from everyday to extraordinary! Use our unique Celebrity Shop and our team will work with you to determine which Celebrity has the right "It Factor" to endorse your product or to enhance your event with a speech/ appearance.

With or without Celebrities, the It Factor can manage all your marketing, sponsorship and event needs. The It Factor is always developing effective communication strategies, connecting people with exceptional experiences. They communicate and establish long term relationships between clients, brands, speakers, products and services.

The It Factor has four divisions that work collaboratively: