Sports/Celebrity Management (Celebrity Shop)

The It Factor is Canada's premier sports/celebrity management agency when your business requires a speaker, appearance or other celebrity spokesperson. We are an industry leader in providing relevant, unique and creative solutions by way of celebrities to create unforgettable experiences.

Book a speaker or celebrity appearance for your next event.

December 8, 2023
RYNO Holiday Party featuring entertainment from Niko Moon
This year, for the RYNO Holiday Party in Arizona, we secured country music artist Niko Moon to perform some of his hit music to celebrate the holidays with the staff and family of RYNO Strategic Solutions. Moon livened up the evening with his energy and songs, providing a fun and exciting night out for everyone in attendance.
September 7, 2023
NFL Canada Hosts The Huddle (NFL Huddle Up)
This year the NFL Canada hosted a Toronto Pop-Up NFL Bar to celebrate the kick-off of football season and to watch the first game of the season between the Detroit Lions and the Kansas City Chiefs. The event featured not only a great night of football but also some insight into the Canadian connection to the game, with a featured appearance from our client Nate Burleson, who told his story of football and family in Canada.
May 4th, 2023
Marshall Faulk Appearance at Dog's Breakfast
On Thursday, May 4th, 2023, in Prairieland Park, Saskatoon, Saskatchewan, the Husky Football Foundation held another successful Dog’s Breakfast, where we had the pleasure of securing NFL Hall of Famer, Marshall Faulk as a guest speaker for the event. In attendance were over 1,400 people who supported in raising funds for the Husky Football Foundation’s scholarship program.
February 24th, 2023
Orlando Bowen Appearance at COYO 2023 Conference
On February 24th, 2023, in Niagara Falls, Ontario, our client, Orlando Bowen was a keynote speaker at the COYO 2023 Conference. This year’s Committee of Youth Officers of Ontario Conference focused on collaborating, connecting and community. Bowen spoke about One Voice One Team, the youth leadership organization he founded, to encourage youth to get off the sidelines and become difference-makers on their teams and in the lives of those around them.
February 8th & 10th , 2023
Superbowl Appearances from Nate Burleson & Larry Fitzgerald in Arizona
Ahead of the 2023 Super Bowl action between the Philadelphia Eagles and the Kansas City Chiefs, notable NFL alumni and media personalities Nate Burleson and Larry Fitzgerald Jr. joined us to chat about the NFL season, the upcoming game, family, and which team they favoured to win. The It Factor would like to thank these wonderful gentlemen for taking the time out of their week to chat with Canadian fans about their love of the game.
November 5, 2022
NFL Alumni Warrick Dunn presents a Keynote to a highly motivated group of top performers in the financial industry
Warrick Dunn shared his Story, related to sport, his career path, tragedy of loosing his mother and how that changed everything as he knew it, how he faced challenges in all above and how he turned them into rewards. Choices after football…the birth of Warrick Dunn Charities.
November 3, 2022
Our first appearance with Olympic Champion Sarah Nurse
World Champion and Olympic Champion Sarah Nurse from Team Canada was a panelist this year for the ONPHACon, she's passionate about diversity & inclusion and knows what it takes to be a strong leader. We were very excited to work with her.
November 3, 2022
Dwayne DeRosario appears for The It Factor
ONPHA booked our client, Canada's Soccer Ambassador Dwayne DeRosario, MLS MVP, Canada’s Sport Hall Of fame and Order of Ontario recipient to share his inspiring story of breaking down barriers and what it means to be a true leader.
September 20, 2022
Masai Ujiri appearance for the It Factor in Scottsdale, AZ
We are always as excited as our clients when we secure Masai Ujiri for speaking engagements, he is Vice-Chairman and President of your Toronto Raptors, Co-Founder of Giants of Africa. The PwC conference was a great event with over 600 in attendance to enjoy the powerful Fireside Chat with Masai Ujiri, it was a highlight of the event.
Monday Sept 19th
NFL Alumni, Eric Moulds appears in Toronto for Monday Night Football Fan Event
We were excited to secure #BillsMafia Wide Receiver Eric Moulds for an event called The Huddle in Toronto hosted by NFL Canada. The fans were there to interact with Eric, there was a media element and the watch party to follow was a great Monday Night Football event.
September 9, 2022 (ongoing)
Nate Burleson appearances!
Nate Burleson returns as special guest NFL analyst on Tim & Friends for 22/23 NFL season. Nate Burleson is a retired NFL wide receiver. He is an Emmy Award-winning talent who is currently the co-host of CBS Mornings and a studio analyst for NFL Today on CBS. Burleson is also an NFL Network and Nickelodeon personality.
February 10, 2022
Mike Tyson – we are excited to announce Mike Tyson’s appearance at the RYNOx Service Summit in Arizona.
Tyson was the undisputed world heavyweight champion, and still holds the record as the youngest boxer ever to win a heavyweight title at 20 years, 4 months, and 22 days old. At this even he will join a Fireside Chat hosted by CEO of RYNO Strategic Solutions, Chris Yano followed by a Q&A and meet and greet!
February 10, 2022
Larry Fitzgerald Jr – The It factor Ltd. is thrilled to announce Larry as a keynote speaker at RYNOx Service Summit in Arizona.
Larry will speak on leaving a legacy, touch on his football journey both success and failures as well on his business experience success and failures.
RYNO will be sharing next-level business and digital-marketing tactics, as well as a mastermind session with industry leaders to assist home services businesses in 2022 to take their business to the next level.
January, 2022
Mitch Marner and Intact Insurance
We are happy announce your Toronto Maple Leaf Mitchell Marner is on this ice for his next Intact Insurance campaign, these are some great spots.
December 10, 2021
Flo Rida - We celebrated the holidays again with RYNO Strategic Solutions at their Annual Holiday Party – we brought Flo Rida
Our team was so excited to provide the entertainment for the RYNO annual Christmas party again this year. Flo Rida rocked the house and the intimate group of 150 guests in Phoenix, Arizona saw the show of a lifetime.
November 11, 2021
Michael ‘Pinball’ Clemons joined the It Factor roster once again, for an appearance contracted by ONPHA
We always enjoy when a plan comes together, Mike was a perfect speaker to deliver an energy filled informative keynote at the 2021 ONPHA virtual Conference – Ontario Non-Profit Housing Association (ONPHA) the topic being Opening Doors Through Housing.
March 16, 2021
Nate Burleson
Nate Burleson was one of the celebrity hosts and panel judging NFL Canada's Fan of the Year program. They received thousands of submissions and many of them were very touching. There are a lot of good-hearted Canadian NFL fans out there! Nate also got the honour of contacting the first place winner who received $30K CAD cash!
February 2021
Mitch Marner
The It Factor is thrilled to announce that Mitch Marner has partnered with Intact Insurance (well they drafted) him for another season! This time, he's helping them spread the word about the Intact Insurance app. Click below links to view the videos from the latest campaign.
Video 1 - Word of Mouth
Video 2 - Puck
December 11, 2020
RYNO Strategic Solutions Annual Holiday Party
Even though the Pandemic has stopped out team from crossing the border to the US we were excited to stay active in Arizona. RYNO Strategic Solutions contracted us to book the entertainment for the Company's Annual Holiday Party, and we did COOLIO, TONE LOC and YOUNG MC!
November 30, 2020
Uninterrupted Canada x NFL Canada hosted by Canadian born and NFL veteran, Nate Burleson, the series debuts with Vancouver's Christian Covington, as he addresses the rise of and his involvement in the Black Lives Matter movement, and Ottawa's Eli Ankou and his ongoing fight to raise awareness of missing and murdered Indigenous women in Canada.
The subsequent shows feature Abbotsford's native, Chase Claypool and his efforts to raise mental health awareness and Ottawa's Neville Gallimore, as he tackles the issue of race and what it's like growing up black in Canada.
Click here to view Chase Claypool interview!
September, 2019
NFL Season 2019
The It Factor Ltd. is happy to announce NFL Alumni and host of the NFL Networks Good Morning Football Nate Burleson will be returning to Tim & Sid on Canadian sports television network Sportsnet to share his football and sports knowledge as a reoccurring guest.
August 15, 2019
Marner appearance at Intact Insurance
Mitch stopped by the Durham office of our corporate partner Intact Insurance where we took part in a fireside chat hosted by one of the participants in the Marner All- Star Invitational, a fun informal interview session with Mitch. Mitch then checked out some of the departments that participated in a team NHL themed decorating contest, we got to me some of the creative minds as well as take some great shots… it was a great way to get to know our partner and their teammates in an intimate corporate setting.
May 8, 2019
Mindful Mornings
It Factor was proud to present Michael Landsberg, Jennifer Hedger and Corey Hirsch as the speakers at the Grand River Hospital Foundation's Mindful Morning. Mindful Morning is a platform for people to share their stores about mental health and inspire others to decrease the negative stigma and start a positive conversation. We were honoured to be a part of this inspirational event. #SickNotWeak
February 2019
Your Toronto Maple Leafs Patrick Marleau
The It Factor would like to thank the Maple Leaf's star Patrick Marleau as he joined us on set to film a cameo for one of the Mitch Marner Intact Insurance campaign videos.
Click the link in order to watch video:
February 2019
Super Bowl LIII
The It Factor was yet again able to bring Nate Burleson north of the 49th in order to collaborate with NFL Canada and Tim & Sid for Super Bowl LIII. Not only were we able to bring Nate but also NFL Hall of Famer, Eric Dickerson and others to collaborate for live broadcasts and other corporate appearances.
June 6, 2018
Jessica Holmes and HUDSON'S BAY COMPANY
We are proud to have been supporting the HBC Foundation Golf Tournament & Spa Day for many years, this is their 17th year and we are excited to announce their emcee, Celebrated Comedian and Mental Health Advocate, Jessica Holmes.
March 31, 2018
Dr. Mary Neal speaking at the Tucson Good Friday Breakfast
One of our favourite events of the year is the Good Friday Breakfast in Tucson, Arizona. We were blessed to have secured Dr. Mary Neal as their key note speaker this year to support their 20th Anniversary, it was another sold out event.
Please view the video link below to see Dr. Neal's Scarred Beautiful video that was filmed that morning.
February 2018
Matt Martin - Intact Insurance Company
Matt Martin was engaged to support the Intact campaign and was a welcomed addition to the team, we look forward to working with Matt on other projects in the future.
He starred in 'Makeshift Mitch'
January 2018
Mitch Marner partners with Intact Insurance
The It Factor team has confirmed a long term relationship with the Intact Insurance Company for Mitch Marner our first campaign video in the series, entitles 'Mitch the Mascot' can be seen here.
January 2018
Nate Burleson Media Day
Nate Burleson joined the It Factor north of the boarder to participating in a media day in which he analyzed the NFL Playoffs, Players & Plays of the year and had some fun with Twitter Canada, Sid & Tim, etc.
August 2017 - February 2018
Special guest on Sid & Tim
This year we supported Sid & Tim once again by engaging a few of our NFL Alumni clients to analyse the NFL season, with regular Nate Burleson, HOF'er Marshall Faulk and Rodney Harrison
October 22, 2016
The Gary Owen Comedy Show Live in Toronto
Gary Owen was contracted by The It Factor for 'The Gary Owen Comedy Show' Live in Toronto on October 22, 2016. Owen will be entertaining guests with his side-splitting comedy stand-up routine.
October 13, 2016
Morgan Rielly at Guys' Night Out
The It Factor Celebrity Shop contracted your Toronto Maple Leafs' Morgan Rielly for the Hudson's Bay Company's Guys' Night Out event on October 13th. Rielly was mingling with groups of guests at the red carpet meet and greet and was happy to take a few slap shots at a hockey activation in the active wear men's department.
October 4, 2016
Masai Ujiri - Kelloggs Sales Conference
Masai Ujiri spoke to a group of 200 attendees about coming through adversity. He was captivating as he related his accomplishments on building the Raptors into a winning team by “Unleashing Your Inner Tiger”, tying into the theme of the Kelloggs conference.
Marshall Faulk - every Friday on Tim & Sid for NFL Season
Marshall Faulk will appear weekly on Sports Net's Tim & Sid every Friday evening throughout the NFL season. Faulk will be analyzing plays and commentary of recent NFL games while engaging the opinions and perspectives of the show's hosts.
September 22, 2016
Michael 'Pinball' Clemons at Unity for Autism
The It Factor Celebrity Shop contracted Michael “Pinball” Clemons to command this excitable room with his inspiring emceeing skills at 'An Evening of Unity' on September 22, 2016 in support of Unity for Autism. Clemons was riveting as he spoke to guests during the dinner service and helped bring home the feeling of unity for all guests.
September 18, 2016
Ryan Getzlaf at HBC World Cup of Hockey Collection
The It Factor Celebrity Shop contracted Ryan Getzlaf to take part in a red carpet photo op meet and greet at Hudson's Bay Company's World Cup of Hockey event on Sunday, September 18. Ryan was enthusiastic as he took photos and chatted with Hudson's Bay customers and hockey fans alike.
June 14, 2016
North American Cup Draw & Luncheon
The It Factor Celebrity Shop contracted, Leafs 1st Round Draft pick, Mitch Marner to attend a luncheon and draw the horses' post positions for the North American Cup Draw at Mohawk Racetrack. Guests enjoyed interacting with Marner and capturing photo opportunities throughout the luncheon.
June 12, 2016
CAAAR! 3 on 3 Road Hockey Tournament
CAAAR! had more than just Wendel Clark at the rink as our spokesperson of the JBHF Fundraiser. The It Factor Celebrity Shop also contracted Mitch Marner, 2015 Leaf's 1st Round Draft pick, and Mike Johnson, NHL Alumni and current analyst. Both Marner and Johnson were onsite and assisted as celebrity referees to add some excitement to the tournament, as well as mingling with participants and fans of CAAAR!
June 6, 2016
Mackenzie Health Foundation - 21st Annual Proud Partners Classic
NHL Alumni, Mike Johnson represented The It Factor at the Mackenzie Health Foundation's annual golf tournament at Eagles Nest. Johnson, current NHL host and analyst on Sportsnet, mingled with guests at the cocktail reception and emceed the evening program.
June 2, 2016
EXP Golf Tournament
The It Factor Celebrity Shop contracted Damon Allen for the Mackenzie Health Foundation's EXP Golf Tournament at Eagles Nest in Maple. Allen got to partake in the fun, golfing with some event sponsors and was the feature emcee for the evening program. Allen interacted with guests throughout the event and assisted with the Foundation's fundraising efforts.
June 1, 2016
HBC Golf Tournament
The It Factor Celebrity Shop contracted comedian Gerry Dee for the 15th Annual HBC Foundation Golf Tournament at Rattlesnake Point Golf Course. Gerry captivated guests as the emcee for the dinner program, giving everyone many reasons to laugh out loud while raising money to support our Canadian Olympic Athletes.
February 27, 2016 Laugh Out Loud
The It Factor's own 'Celebrity Shop' is contracted again this year as the entertainment management company. We are excited to announce that Russell Peters is the comedic headliner and Jessica Holmes returns to LOL this year now to participate as the evenings Emcee.
February 4
Tim & Sid
Just before Super Bowl 50, the It Factor 'Celebrity Shop' contracted Michael Irvin to make an appearance on popular talk show Tim & Sid. Michael and the hosts discussed the upcoming Super Bowl, predictions for winners and MVPs, his coaching stint at the Pro Bowl and his favourite moments from the past NFL season! To watch Michael on the Tim & Sid show, please click HERE!
January 22, 2016
Jillian Harris Promotes Excel Naturally Sweetened Gum at the Interior Design Show Toronto
The It Factor celebrity shop was proud to manage Jillian Harris - a quintessential busy-bee who pours her heart and soul into every endeavour with a keen sense of style and love for simplicity. Best known for her role as the host of Love It or List It Vancouver, and former ABC's The Bachelorette, Jillian took her love for interior design and living simply to the Toronto Interior Design Show (IDS) to partner with Excel Naturally Sweetened Gum. While stopping by IDS, Jillian shared her favourite tips for simplistic design, fashion and lifestyle to be your best self in 2016.
January 22, 2016
Children's Autism Services Conference
Michael “Pinball” Clemons has been contracted to speak at the 8th Annual Children's Autism Services Conference in Edmonton, AB.
December 2015
Sid and Tim
The It Factor 'Celebrity Shop' has continued to manage NFL Hall of Famer and NFL Network Host Marshall Faulk as he spends another month of live hits with Sid and Tim on Rogers Sportsnet, tune in every Friday when he analysis the week in football.
Watch now
December 2, 2015
CIBC Miracle Day
The It Factor Celebrity Shop was in high demand as the 'Dream Team' returned to the 31st Annual CIBC Miracle Day! Quite a few members of the It Factor 'Celebrity Shop' were on hand at the CIBC trading floors talking to clients, making trades and meeting children and families from various charities. Over $6 million was raised on Miracle Day and all the money will go to various children's charities across Canada. Celebrities included NFL Hall of Famers Michael Irvin and Thurman Thomas, 4x NBA Champion John Salley, Toronto Raptors President and GM Masai Ujiri, Toronto Raptor Alumni Jerome 'JYD' Williams, NHL Alumni and current analyst Mike Johnson, CFL Hall of Famers Michael 'Pinball' Clemons and Damon Allen, NFL Hall of Fame Running Back Michael Irvin and more!
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September 24, 2015
Joffrey Lupul - HBC Guy's Night Out
The It Factor 'Celebrity Shop' was hard at work managing the appearance of Toronto Maple Leaf forward Joffrey Lupul at the Hudson's Bay Guy's Night Out. Joffrey was on site at Hudson's Bay in Toronto meeting fans, taking photos, shopping, and, of course, talking hockey and fashion!
September 18, 2015
John Salley - Sportsnet Live
On September 18th the It Factor 'Celebrity Shop' secured John Salley as a celebrity guest for popular television and radio show - Tim & Sid. John spent his time in the studio talking about his basketball career, the upcoming NBA season, and more! Check the video of John's appearance by clicking HERE!
September 18, 2015
Marshall Faulk - Sportsnet Live
The It Factor was proud to manage NFL Hall of Fame Running Back Marshall Faulk's multiple appearances on Sportsnet. Marshall gave his thoughts on the upcoming season, made his Superbowl predictions and, of course, talked about his experience as a player. Faulk has more upcoming appearances on Sportsnet so be sure to tune in to Sid and Tim when you can! Check out one of his appearances on the show by clicking HERE!
September 10, 2015
Dion Phaneuf - The Ricoh Woodbine Mile
The It Factor 'Celebrity Shop' attained the services of Toronto Maple Leaf Captain Dion Phaneuf as he acted as Celebrity Draw Master for the Ricoh Woodbine Mile at Woodbine Racetrack. Dion helped draw for post positions, attended a luncheon, meet and greet and met with the media to discuss everything from his picks for the race to the upcoming NHL season!
August 7, 2015
Autism Celebrity Golf Tournament
The It Factor's 'Celebrity Shop' put together a dynamic line up to head out to Edmonton for the 3rd Annual Autism Celebrity Golf Tournament at the Links in Spruce Grove in Edmonton. The amazing foursome consisted of CFL Hall of Famers Damon Allen and Joe Montford, and soon to be inducted Kerry Joseph!
June 16, 2015
Peter Holland
Toronto Maple Leaf forward Peter Holland was onsite at Mohawk Racetrack to act as the honourary drawmaster for the $1 Million Pepsi North America Cup Luncheon. Peter participated in the post-position draw and luncheon and spoke with media about his off-season plans, the new Maple Leaf's coach and being a torch bearer for the Pan-Am games!
June 11, 2015
Humber Plenary
Michael “Pinball” Clemons has been contracted to speak at the Humber Plenary for the students and professors of the School of Hospitality, Recreation & Tourism at Humber College.
June 9, 2015
Company Wide Conference
Michael “Pinball” Clemons is headed out on behalf of the 'Celebrity Shop' as a key note speaker for a companywide conference in Mississauga, Ontario. Pinball will be giving an inspiring speech on the importance of teamwork in success!
June 7, 2015
The It Factor has secured NHL Alumni Dale Hawerchuk, Gary Leeman, Kraig Nienhuis and others to participate in the JBH Foundation's CAR! 3 on 3 Road Hockey Tournament! Don't miss your chance to play with the pros! Register today:
June 4, 2015
Michael “Pinball” Clemons
“Pinball” will be joining Trillium Health Partners for a day of celebration in Mississauga, Ontario. The jam-packed day features meet & greets with patients and staff, tours of the hospital facilities, concluding with an inspiring key note speech at the Annual General Meetings!
April 9 - 12, 2015
Eleventh Annual Q-Festival Weekend
Eleventh Annual Q-Festival Weekend - The It Factor for the third year is headed to Florida in support of San Francisco 49er Anquan Boldin and his Foundation. A few of our celebrity clients/friends are generously donating their time to raise much needed funds for the Anquan Boldin Foundation which is dedicated to expanding the educational and life opportunities of underprivileged children.
March 26, 2015
DeMar DeRozan
The It Factor managed the appearance of Toronto Raptor DeMar DeRozan at the Hudson's Bay Men's Floor Launch Event on Thursday March 26th. DeMar was on-site at Toronto's largest Hudson's Bay for meet and greets, photo ops and interviews.
February 28, 2015
Swift Current Indians Baseball
Michael “Pinball” Clemons has been contracted to speak at the Swift Current Indians Fundraising Dinner and Auction in Swift Current, SK.
February 28, 2015
Laugh Out Loud
The It Factor announces Gerry Dee in his third year at Laugh Out Loud as he takes main stage as the headline comedian for the gala. Filling out the amazing talent roster that fits the bill of the Canadiana theme is Alan Thicke as the host and emcee in support of Trillium Health Partners Foundation.
February 28, 2015
Alan Thicke
Alan is a seven-time Emmy nominee... often referred to as “America's Dad” for his seven-year stint as patriarch Jason Seaver on “Growing Pains.” The It Factor has negotiated his appearance as Emcee of the Trillium Health Partners Foundation Laugh out Loud Gala.
January 8, 2015
ConMed Linvatec
Michael “Pinball” Clemons has been contracted to present the Key Note at ConMed Linvatec Canada's National Sales Meeting in Scottsdale, AZ.
December 3, 2014
30th Anniversary of Miracle Day
CIBC is celebrating the 30th anniversary of Miracle Day and the It Factor has secured celebrity guests to participate here in their Toronto office. Eric Dickerson, Marshall Faulk, Andre Reed, Kardinal Offishall, Chad Owens, and many other celebrities will be meeting the CIBC traders, spending time with the kids who are participating in the day and generating media attention all to create awareness in an attempt to increase trading activity which ultimately raises more funds for children.
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November 15, 2014
Wahlburgers Grand Opening
The It Factor was on-site at the Wahlburgers Grand Opening at the Soho Metropolitan Hotel assisting with media and celebrity management of Donnie Wahlberg, Chef Paul Wahlberg and Jenny McCarthy. The evening featured multiple interviews, photo ops, a ton of fan interaction and more importantly great burgers! Wahlburgers is officially open for service.
Click here to see additional photos.
October 18, 2014
Matt Dusk
Matt Dusk was contracted by the It Factor's 'Celebrity Shop' to be the headline performer for the Canadian Jewellers 24 Karat Club Black Tie Gala in the historic Fairmont Royal York's Imperial Room. The Canadian Crooner performed an electrifying 45 minute set of old favourites and new tunes that had the crowd tapping their toes.
October 16, 2014
Woodbine Racetrack
Toronto Maple Leaf's Legend Wendel Clark participated as the Celebrity Draw Master for the Pattison International at Woodbine Racetrack.
September 25, 2014
The Dare to Be You Foundation Golf Tournament
The It Factor has partnered with this dynamic organization to supply a few celebrities such as Damon Allen to attend this inaugural event at Penlakes Golf and country club in Fenwick, ON

The Dare to Be You Foundation is passionate about building a strong foundation for our youth, and to help young people discover their strengths, skills, and talents, and help them discover what makes them happy. In modern society, young people often feel like they are being left adrift with no real guidance. The Foundation provides direction by sponsoring workshops for 'at risk' youth.
September 11
Woodbine Racetrack
Terrence Ross of your Toronto Raptors participated as the Celebrity Draw Master for the Woodbine Mile, at Woodbine racetrack.
June 23rd and 24th, 2014
Special Olympics Festival in PEI
Damon Allen attends the 25th year of the Special Olympics Festival in PEI where Natasha of the It Factor was also a guest. The Hall of Fame Quarterback participated in both the Summerside Luncheon and Charlottetown Gala in support of Special Olympics PEI supporting friend Dion Phaneuf and his lovely wife Elisha Cuthbert who are huge supporters. Damon was also invited to get on the field with a group of Football PEI's talented youth football players sharing his experience and love for football.
June 10, 2014
North American Cup Draw
The It Factor's relationship continues with the Woodbine Entertainment Group as we secured the appearance of David Bolland, NHL Toronto Maple Leafs centre. David will be the celebrity Draw Master for this year's Pepsi North American Cup at Mohawk Raceway in Flamborough, ON. The cup carries a $1 million purse and spotlights the best three-year-old pacers on the continent.
June 4, 2014
Trinity Western University 20th Annual WIRELESSWAVE Golf Tournament
The It Factor will once again support Trinity Western University as it swings into its 20th annual golf tournament. Hosted by Spartan Athletics, this year's funds raised will go towards student-athlete scholarships and to the scholarship endowment fund. The Celebrity Shop contracted the stellar athletic panel that features NFL Hall of Famers Marcus Allen, and Michael Irvin, as well as the soon to be inducted and newly publish author Tim Brown.
April 18, 2014
Michael Irvin
The It Factor secures the NFL Hall of Famer as the Key Note speaker in Tucson, AZ at the Good Friday Breakfast, April 18th 2014.
April 10-12, 2014
Anquan Boldin Q-Fest
We were proud to support Anquan Boldin with friends of the It Factor team at the Tenth Annual Q-Fest Weekend, a Celebration of 10 Years of Q!
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February 8, 2014
LOL 2014
Emceed by Gerry Dee for the second year in a row, the International Centre brought the glitz and glamour of Broadway and the streets of New York City to Toronto. Guests enjoyed inspired cocktails and hors d'oeuvres while delighting in the entertainment of the buskers of Central Park.
February 1, 2014
Air Miles
NFL Hall of Fame Running back Eric Dickerson was the celebrity guest for a private dinner to kick off Big Game; a VIP celebrity experience managed by the It Factor team.
View Photo
November 7, 2013
Be Groomed Be Gorgeous
The It Factor's Celebrity Shop contracted celebrities Giuliana and Bill Rancic to help Unilever Canada announce their new 2014 beauty and grooming innovations at an exclusive media preview, Be Groomed Be Gorgeous. The celebrity duo lead an informative discussion about beauty and grooming trends for the coming year. Giuliana and Bill included funny stories and their personal grooming tips and tricks they live as busy professionals and parents. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
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October 24, 2013
Woodbine Racetrack
The It Factor is proudly managing the appearance of Canadian Indycar Star James Hinchcliffe at the Pattison Canadian International. As the honorary drawmaster James will conduct the Post-Position draw for the 76th running of the $1,000,000 Grade I Race held at Woodbine Racetrack.
September 23, 2013
Pizza 73 Annual General Meeting
The It Factor proudly managed the appearance of Michael 'Pinball' Clemons as the keynote speaker at the Pizza 73 AGM. The themes discussed in his energetic and motivating speech served to arm managers with the inspiration to better deliver against the Pizza 73 mission of providing superb food, fast, friendly service and true value. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
September 12, 2013
Woodbine Racetrack
The It Factor managed the appearance of Blue Jays alumnus and 3x World Series Champion Devon White who conducted the Post-Position Draw for the 17th running of the $1,000,000 Ricoh Woodbine Mile Grade I Race. The race featured Wise Dan, the reigning US Horse of the Year. It was the first sitting Horse of the Year to compete at Woodbine since Cigar in 1996.
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September 7 and 9, 2013
The It Factor Ltd. provided celebrity and media management for the pre-launch of Donnie, Paul, and Mark Wahlberg's new burger venture 'Wahlburgers 'at the Soho Met. Capitalizing on the Toronto TIFF buzz the brothers hosted a trifecta of weekend events that included a public meet and greet where they handed out three hundred burgers to fans, as well as two private parties showcasing an array of menu highlights from the restaurant. The Canadian restaurant will be located in the Soho Met and is slated for early 2014.
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July 25, 2013
Magnum Pleasure Store - The It Factor's Celebrity Shop has contracted Leaf's Assistant Captain Joffrey Lupul for a special appearance at the The Magnum Pleasure Store Toronto. The pop-up store concept gives consumers the opportunity to have a custom-made Magnum bar crafted right before their eyes. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
June 11, 2013
North American Cup Draw
The It Factor managed the appearance of Jake Gardiner, NHL Toronto Maple Leafs defensemen for the Pepsi North American Cup Draw at Mohawk Raceway in Flamborough, ON. 2013. The cup carries a $1 million purse and spotlights the best three-year-old pacers on the continent. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
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June 5, 2013
Hudson's Bay Company's annual Golf Tournament & Spa
The It Factor team supported the HBC with the event planning and celebrity appearances for their annual Golf Tournament. The Hudson's Bay Company's annual Golf Tournament & Spa in support of Canadian athletes and Dress for Success, New York. Over the past 11 years, the HBC annual Golf Tournament & Spa has consistently been the single biggest fundraiser for the Foundation. Last year's event raised over $500,000 towards their over $7.8 million total donation to their partner organizations over the last 11 years.
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June 5, 2013
Trinity Western University 19th Annual WIRELESSWAVE Golf Tournament
The Trinity Western University (TWU) 19th Annual "WIRELESSWAVE" Golf Tournament was held at Westwood Plateau Golf & Country Club in Coquitlam. The It Factor managed the appearance of celebrities this year including NFL Hall of Fame Running backs Eric Dickerson and Marshall Faulk along with soon to be inducted Terrell Davis. Over the past 19 years the tournament has raised over $3.3 million put towards student-athlete scholarships and endowments.
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April 26, 2013
Bethesda 14th Annual Dinner Auction
The It Factor managed the appearance of Michael 'Pinball' Clemons as the host of Bethesda fundraiser. The event supported the Respite Program for Children diagnosed with Autism Spectrum Disorder. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
March 29, 2013
The It Factor proudly presented the Arizona Cardinal's Wide Receiver, Larry Fitzgerald Jr. as the guest speaker for 2013 Good Friday Breakfast at Westin La Paloma in Tucson, Arizona. Please visit for more information. To book a speaker or celebrity appearance for your next event please contact Erika Fowler
March 12, 2013
Cooking for a Cause
The It Factor managed the appearance of four-time NBA champion, actor and talk show host, John Salley on the pilot of the new TV show, Cooking for a Cause. To book a speaker or celebrity appearance for your next event please contact
March 11-15, 2013
Oxfam Senegal Trip with NFL Athletes
The It Factor President and CEO, Natasha Borota, was honoured to join Anquan Boldin of the San Francisco 49s, Larry Fitzgerald of the Arizona Cardinals and Roddy White of the Atlanta Falcons in Senegal. The NFL Athletes worked with Oxfam America to demonstrate how local communities can and should be the key drivers of development.
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February 1, 2013
IBM Volunteer Appreciation Event
Michael 'Pinball' Clemons was the special guest of IBM's Volunteer Appreciation Event. Referring to IBM's corporate slogan, the topic of his inspiring speech was "Making the world work better". To book a speaker or celebrity appearance for your next event please contact
January 30, 2013
BlackBerry 10 Launch
The It Factor supplied star power to the BlackBerry 10 Launch event at the Carlu in Toronto. The celebrity attendees included Toronto Argonauts, Hamilton Tiger Cats, Canadian Olympians, award winning actors, and local media celebrities. To book a speaker or celebrity appearance for your next event please contact
Photos from the event
January 27, 2013
Slice the ICE
The It Factor has worked with the Canadian Shaare Zedek Hospital Foundation to support their Slice the Ice event with a celebrity experience. Darryl Sittler, former Toronto Maple Leafs Captain, was the special guest of this fundraising event.
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December, 2012
Eric Dickerson & Off the Record
The It Factor Ltd. is proudly working with Michael Landsberg and Off The Record managing the weekly appearances of Hall of Fame Running Back Eric Dickerson.
See the show times here and hear the latest on NFL Football. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
November 15, 2012
Guys' Night Out Toronto
The It Factor has teamed up with HBC to support Guys' Night Out Queen Street in Toronto on November 15th. Celebrity guests were Andrea Bargnani and José Calderón of the Raptors.
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November 8, 2012
Guys' Night Out Vancouver
Ryan Kesler and former captain Trevor Linden of the Canucks were part of the successful Guy's Night Out event at the Bay Granville Street where guests could shop the fall/winter collection, get groomed with product demos, and of course meet the two sport celebrities.
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November 8, 2012
Chef Corbin and Tabasco
Tabasco Brand Pepper Sauce and The It Factor have signed a contract extension for Chef Corbin as seen on Food Network Canada and Restaurant Takeover, as the celebrity face to the Tabasco brand. To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
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June 6, 2012
Hudson's Bay Company Annual Golf Tournament
This year's Hudson's Bay Company Annual Golf Tournament & Spa will be held on Wednesday, June 6th, 2012. This event brings the Hudson's Bay Company team together with their vendor partners for an unforgettable day... To book a speaker or celebrity appearance for your next event please contact Erika Fowler,
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June 6, 2012
Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament
The Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament, which hosted Arizona Cardinals wide receiver Larry Fitzgerald as its guest speaker, raised over $660,000 for student-athlete scholarships and scholarship endowments.
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