The It Factor Ltd. founded in 2003, led by Natasha Borota is a rapidly growing full service marketing agency. We specialize in event planning, sports and celebrity marketing and sponsorships. If you just want to book a speaker for an event or if you're looking for a company that can manage the complete marketing for your brand - we are the marketing agency of your choice.


We have four divisions that work collaboratively:

Celebrity Shop
Sponsorship
Events
Marketing

We offer that little something extra, and provide unique synergistic opportunities for our clients, always exceeding expectations! Our team will work with you and determine who has the "It Factor" for that perfect event, product, speech or appearance.

News & Updates

October 2013

  • October 18 - Diwali - The It Factor will again support the Trillium Health Centre Foundation with the event planning for their annual Festival of Lights Celebration. The foundation's Diwali celebration is the largest of its kind in Canada. For more information about our event planning services please contact Erika Fowler, erika@itfactor.biz.

May 2013

  • May 3 and 4 - Truestar in Kansas - The It Factor's relationship with the world's leading health and wellness company Truestar continues as we will organize their next conference with inspiring speakers and wellness consultants. An experience designed to help guests "Get fit, get social, get paid". For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.

March 2013

  • March 29 - The It Factor is proud to present the Arizona Cardinal's Wide Receiver, Larry Fitzgerald Jr. as the guest speaker for 2013 Good Friday Breakfast at Westin La Paloma in Tucson, Arizona
    Please visit goodfridaybreakfast.com for more information. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.


  • March 12 - Cooking for a Cause - The It Factor managed the appearance of four-time NBA champion, actor and talk show host, John Salley on the pilot of the new TV show, Cooking for a Cause. To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz.
  • March 11-15 - Oxfam Senegal Trip with NFL Athletes - The It Factor President and CEO, Natasha Borota, was honoured to join Anquan Boldin of the San Francisco 49s, Larry Fitzgerald of the Arizona Cardinals and Roddy White of the Atlanta Falcons in Senegal. The NFL Athletes worked with Oxfam America to demonstrate how local communities can and should be the key drivers of development.
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  • March 7 - The Michael "Pinball" Clemons Foundation hosted their 6th annual "Stairway to Heaven" gala in Toronto. The It Factor was responsible for the full service event management of this breathtaking fundraising event.
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February 2013

  • February 9 - Laugh Out Loud - The It Factor and Event Sponsorship Partners were responsible for the event planning of this sold out one-of-a-kind comedy event that raised over $1.8 million to benefit cancer care in the Credit Valley Hospital.
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  • February 1 - IBM Volunteer Appreciation Event - Michael 'Pinball' Clemons was the special guest of IBM's Volunteer Appreciation Event. Referring to IBM's corporate slogan, the topic of his inspiring speech was "Making the world work better". To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz.

January 2013

  • January 30 - BlackBerry 10 Launch - The It Factor supplied star power to the BlackBerry 10 Launch event at the Carlu in Toronto. The celebrity attendees included Toronto Argonauts, Hamilton Tiger Cats, Canadian Olympians, award winning actors, and local media celebrities. To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz
    Photos from the event
  • January 27 - Slice the ICE - The It Factor has worked with the Canadian Shaare Zedek Hospital Foundation to support their Slice the Ice event with a celebrity experience. Darryl Sittler, former Toronto Maple Leafs Captain, was the special guest of this fundraising event.
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  • January 12 - Truelife Launch Dallas - The world's leading health and wellness company Truestar invites you to join the two-day launch party in Dallas to meet inspiring speakers and wellness consultants. An experience designed to help guests to "Get fit, get social, get paid". For more information about our event planning services please contact Erika Fowler, erika@itfactor.biz.

December 2012

  • December 20 - Kardinal Offishall's 14th Annual Christmas Event - Candlelight and caramel were the names of the game at rapper Kardinal Offishall's 14th annual fundraiser, where Toronto's young suits toasted the holidays with local celebs.
    Read More - View Photos
  • December - Eric Dickerson & Off the Record - The It Factor Ltd. is proudly working with Michael Landsberg and Off The Record managing the weekly appearances of Hall of Fame Running Back Eric Dickerson. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
    See the show times here and hear the latest on NFL Football.

November 2012

  • November 25 - Ultimate Scotiabank Game Changer - Sixteen-year-old Angel Magnussen has been named the Scotiabank National Game Changer and has won $100,000 which will be donated on her behalf to Variety - The Children's Charity of British Columbia.
    Read More
  • November 15 - Tilted Kilt The Esplanade Grand Opening - The modern sports pub featuring sexy servers, traditional pub fare and an extensive selection of beer and whiskeys under a classic Celtic roof celebrated its grand opening on The Esplanade in Toronto.
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  • November 15 - Guys' Night Out Toronto - The It Factor has teamed up with HBC to support Guys' Night Out Queen Street in Toronto on November 15th. Celebrity guests were Andrea Bargnani and José Calderón of the Raptors.
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  • November 8 - Guys' Night Out Vancouver - Ryan Kesler and former captain Trevor Linden of the Canucks were part of the successful Guy's Night Out event at the Bay Granville Street where guest could shop the fall/winter collection, get groomed with product demos, and of course meet the two sport celebrities.
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  • November - Ultimate Scotiabank Game Changer - The It Factor Ltd. is excited to announce that Michael "Pinball" Clemons will be on the all-star Jury to help decide the Ultimate Scotiabank Game Changer.
    Read More
  • November - Chef Corbin and Tabasco - Tabasco Brand Pepper Sauce and The It Factor have signed a contract extension for Chef Corbin as seen on Food Network Canada and Restaurant Takeover, as the celebrity face to the Tabasco brand. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
    Read More
Older Posts

October 2012

  • October 19 - Diwali Festival of Lights Celebration - in support of the Trillium Health Centre Foundation - This year's event, which will take place on October 19, 2012 is Trillium Health Centre Foundation's 11th annual Diwali celebration. Trillium Diwali 2012, the largest celebration of its kind in Canada, will be raising funds to enhance Trillium Health Centre's Endoscopy Suites, used to diagnose and treat a variety of diseases.
    Read More

September 2012

  • September - GC Motorsports International (GCMI) - The three final races for the 2012 NASCAR Canadian Tire Series (NCATS) in Barrie ON, Antigonish NS, and Kawartha ON. GCMI brought in their "Dream Team" made up of NCATS crew members and members of the NASCAR Nationwide team in an effort to take a run at winning the championship.
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  • September - Tilted Kilt - With more than 60 restaurants, The Tilted Kilt is a fast-growing chain from the USA that is now coming to the Greater Toronto Area. The It Factor supports the launch of the first pubs in Richmond Hill and on The Esplanade with an extensive marketing and PR concept.
    Read More

August 2012

  • August 31 - The It Factor Softball Champs - The Dream Team Softball team had a great inaugural season finishing the regular season with a 6-1 record.
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  • August 29 - MPCF Fan Day - This Fan Day saw over 100 people come to dinner - the most people we've had so far! Max Lalonde, a member of the It Factor volunteered and wrote a blog post for our MPCF blog.
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  • August - GC Motorsports International (GCMI) - A fantastic month for GCMI and Andrew Ranger, the #27 GCMI/Dodge Dealers of Quebec Challenger was a crowd favorite in the JuliaWine.com 100 at Circuit de Trois-Riviere, QC where the team won its second race of the 2012 season.
    Read More

July 2012

  • July - GC Motorsports International (GCMI) - Pizza Pizza and its western subsidiary Pizza 73 would come on board as team sponsors for the remainder of the season. Pizza 73 would be featured as primary sponsors for the western road trip and Pizza Pizza an associate sponsor for the remaining races in Quebec, Ontario and Nova Scotia.
    Read More

June 2012

  • June 16 - Racing for Philanthropy - GC Motorsports International (GCMI) kicked off its "Racing for Philanthropy" program this past weekend at the Clarington 200 Race in Bowmanville. The program is designed to inspire giving and charitable acts across Canada. Individuals are encouraged to make a $27.00 donation in support of The Michael "Pinball" Clemons Foundation and the Canada Company for the opportunity to have their name on Andrew Ranger's #27 car in one of the future NASCAR Nationwide races. After coming off his first Canadian Tire Series win of the season at the Lucas Oil Grand Pix on June 3rd, Andrew Ranger and GCMI are excited to launch the "Racing for Philanthropy" program this weekend. To put your name on the car click here
  • June 6 - Hudson's Bay Company Annual Golf Tournament - This year's golf event brought the Hudson's Bay Company team together with their vendor partners for an unforgettable day in support of the Hudson's Bay Company Foundation.
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  • June 6 - Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament - The Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament, which hosted Arizona Cardinals wide receiver Larry Fitzgerald as its guest speaker, raised over $660,000 for student-athlete scholarships and scholarship endowments.
    Read More
  • June 4 - The Second Annual Plain + Simple Celebrity Classic - The Second Annual Plain + Simple Celebrity Classic took place in support of The Michael "Pinball" Clemons Foundation and The Thomas and Tallis Foundation. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
    Read More

May 2012

  • GC Motorsports International (GCMI) - Two-time NASCAR Canadian Tire Series Champion Andrew Ranger, is competing in the 2012 NASCAR Canadian Tire Series driving the GC Motorsports International (GCMI) #27 Dodge Challenger.
    Read More
  • May 27 - The It Factor "Dream Team" and ESP Inc. is at again giving back to the community! This time they will attempt to pull a plane in support of ALS at Bombardier Aerospace Hangar in Downsview. To learn more http://alsont.ca/alsplanepull/.
  • May 20 - GCMI International - Andrew Ranger placed 4th in a tight 51 lap race at Mosport in Bowmanville, Ontario. The Dodge sponsored vehicle had a great race and finished less than a second behind the leader. Mosport's newly renovated track had record attendance level over the incredible long weekend.
  • May 9 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" gives back to the Ronald McDonald House again! In honour of Mother's Day, the team kicked it up 'Greek style' and the residents loved it!
    Read More

April 2012

  • GC Motorsports International (GCMI) - The stars of NASCAR Nationwide were at the O'Reilly Auto Parts 300 at the Texas Motor Speedway, Fort Worth, TX on Friday April 13th, 2012. David Ragan secured a strong top-ten finish in the O'Reilly Auto Parts 300 at Texas Motor Speedway this past Friday.
    Read More
  • Truestar Health - The It Factor Ltd. announces a new client - Truestar Health. In October 2012 - The It Factor "Dream Team" will coordinate the logistics of the Inaugural Convention and Training Event.
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  • The Melting Pot of Richmond Hill
    Wednesday, April 25th, 2012 - The fondue restaurant located in Richmond Hill, Ontario, at 125-135 York Boulevard will open for business on April 25th.
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  • April 9 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" gives back! The team can execute any event, of any size. However, "Fan Day" not only put their cooking skills to the test, it warmed their hearts to participate in such a great cause with the gang from the Michael "Pinball" Clemons Foundation.
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March 2012

  • GC Motorsports International (GCMI) - 2012 began with David Ragan, last season's winner of the Coke Zero 400 in the NASCAR Sprint Cup Series, behind the wheel at Daytona. An early wreck sidelined David Ragan and many others, pole winner Danica Patrick...
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  • March 19 - Trillium Health Centre Foundation - The It Factor Ltd. announces a new client - Trillium Health Centre Foundation. In the fall of 2012 - The It Factor "Dream Team" has been hire to execute the Diwali Gala in Mississauga.
    Read More
  • March 17 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" creates a partnership with MPCF, Sportsnet The Fan 590 and Ronald McDonald House!
    Read More
  • March 1 - Michael "Pinball" Clemons Foundation Gala - The It Factor took over the planning and execution of the popular Michael "Pinball" Clemons Foundation yearly star-studded gala - Thousand Paper Cranes Gala on Thursday, March 1st, 2012.
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February 2012

  • GC Motorsports International (GCMI) - Go Canada Racing will become GC Motorsports International (GCMI). The name change is a result of numerous developments in the offseason and more clearly represents our company, our partners, drivers and sponsors going forward.
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  • The Melting Pot Richmond Hill - The It Factor Ltd. announces a new client - The Melting Pot Richmond Hill. In April 2012 - The Melting Pot franchise comes to the Greater Toronto area with the first of three restaurants.
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January 2012

  • Thousand Paper Cranes Gala - Thursday, March 1st, 2012 - The It Factor ltd. has been contracted by MPCF to execute their Annual Gala at the Royal York Hotel. To learn more about sponsorship opportunities for the Thousand Paper Cranes Gala or to purchase a table go to www.mpcf.ca/gala2012. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
  • Two of It Factor's clients - Fish TV and Bolle have created a new partnership - Bolle eyewear will be featured on two upcoming episodes as Leo Stakos of FISHTV travel to Mexico and Brazil on their upcoming fishing excursions. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
    Read More

December 2011

  • When Sean Pierson goes into his next bout on the blockbuster, end of year UFC 141 card (December 30th), he will do so with the support of a great new sponsor.
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  • Kardinal Offishall's 13th Annual Christmas Event was a huge success raising over $30,000.00 for SickKids Foundation on Thursday December 22, 2011, presented by Ferris Rafauli of Grandeur Luxury Homes.
    Read More
  • Chef Corbin Announced as New ROM Executive Chef
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