The It Factor Ltd. provided celebrity and media management for the pre-launch of Donnie, Paul, and Mark Wahlberg's new burger venture 'Wahlburgers' at the Soho Met. Capitalizing on the Toronto TIFF buzz the brothers hosted a trifecta of weekend events that included a public meet and greet where they handed out three hundred burgers to fans, as well as two private parties showcasing an array of menu highlights from the restaurant. The Canadian restaurant will be located in the Soho Met and is slated for early 2014.

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