Sports/Celebrity Management (Celebrity Shop)
If your audience interacts mainly with mainstream media like television, radio and print, The It Factor can help you gain brand recognition by having celebrities align themselves with your product, service, event or cause in any form of media.
Social Media humanizes celebrities as it is used as a vehicle to communicate directly with their fans by removing traditional media from the mix. Celebrities have been utilizing social media and video hosting sites such as YouTube, Twitter, Facebook, Google+ and MySpace to engage general public through celebrity endorsement.
Social Media is a strategic alternative in mainstream society that will ensure your branding message, event or product is easily circulated cross-platform, reaching users everywhere.
CBC News - The National
Was the NBA's action against Donald Sterling enough to spark change? Panelists Michael "Pinball" Clemons, Butch Carter and Morgan Campbell discuss racism in sports.
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