The It Factor Ltd. founded in 2003, led by Natasha Borota is a rapidly growing full service boutique agency that’s big enough to satisfy all your needs but small enough to make you feel like family. We specialize in Events, Marketing, and Sports/Celebrity Management (Celebrity Shop).


We offer that little something extra, and provide unique synergistic opportunities for our clients, always exceeding expectations! Our team will work with you and determine who has the "It Factor" for that perfect event, product, speech or appearance.

News & Updates

February 2015

  • February 28 - Laugh Out Loud - The It Factor announces Gerry Dee in his third year at Laugh Out Loud as he takes main stage as the headline comedian for the gala. Filling out the amazing talent roster that fits the bill of the Canadiana theme is Alan Thicke as the host and emcee in support of Trillium Health Partners Foundation.

November 2014

  • November 30 - The Hadden Foundation Grey Cup Party - The It Factor is the event management company executing the 12th Annual Hadden Foundation Grey Cup party. Funds raised throughout the evening will go towards initiatives to promote youth education and development, as well as grassroots programs in underserved and disadvantaged communities in the GTA and across Canada.
  • November 22 - CCTFA Foundation - The It Factor has once again been contracted as the event management company to execute The Mirror Ball 2014, Colorful. Bold. Sexy. This black-tie gala is the Foundation’s largest annual fundraiser for Look Good Feel Better and FacingCancer.ca, two vital programs that provide much-needed support for the social and emotional challenges of cancer. It’s also a celebration of the beauty, fashion, media and personal care industries for their dedication and commitment to the Foundation’s mission.
    Partnership Opportunities
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  • November 17 - MPCF Playoff Run - For the second year in a row, the It Factor will provide event management services for the Playoff Run, a CFL inspired 5km run in support of The Michael “Pinball” Clemons Foundation (MPCF). Proceeds from the event will be put towards MPCF’s charitable initiatives in 2015.

October 2014

  • October 18 - 24 Karat Club - The It Factor is excited to announce their newest client; the Canadian Jewellers 24 Karat Club. Founded in 1957 it was designed to be a fellowship that brought together members, retailers, and suppliers in a social environment. Although it was originally Ontario-based, the club now has members from across the country. The site of this glamour event is once again Toronto’s Fairmont Royal York Hotel where a who’s who of the Canadian jewellery industry will be in attendance.
  • October 17 - Diwali - The It Factor is thrilled to renew its partnership as event manager with the Trillium Health Parterns Foundation for their 13th annual Diwali Gala. We are also proud to announce that we are executing the creative décor components as well for “A Royal Affair”. This extraordinary event will welcome over 1,000 prominent medical, business and community leaders for an evening of entertainment and charm to celebrate Diwali - the South Asian Festival of Lights. Funds raised at this year’s gala will support highly specialized Cancer Care Services across Trillium Health Partners - Mississauga Hospital, Queensway Health Centre and Credit Valley Hospital, home to the Carlo Fidani Peel Regional Cancer Centre which treats over 3,500 patients annually. For more information, please visit www.trilliumdiwali.ca.

September 2014

  • September 25 - The Dare to Be You Foundation Golf Tournament - The It Factor has partnered with this dynamic organization to supply a few celebrities such as Damon Allen to attend this inaugural event at Penlakes Golf and country club in Fenwick, ON

    The Dare to Be You Foundation is passionate about building a strong foundation for our youth, and to help young people discover their strengths, skills, and talents, and help them discover what makes them happy. In modern society, young people often feel like they are being left adrift with no real guidance. The Foundation provides direction by sponsoring workshops for 'at risk' youth.

August 2014

  • August 25 - Fitz’s Supper Club 2014 - Larry Fitzgerald Jr and Dominick’s Steakhouse proudly present FITZ’S SUPPER CLUB 2014, Celebrities at YOUR service, ‘The Red Party’. Now in its sixth year, Fitz’s Supper Club is one of the premier social, philanthropic and entertaining evenings on Scottsdale’s event calendar and the It Factor is excited to be event manager for another year. The evening will feature a silent and live auction, elegant fine dining, plus a host of Larry’s Arizona Cardinal’s teammates and other celebrity friends who are at YOUR service. Please visit www.larryfitzgerald.com for more information.

June 2014

  • June 23rd and 24th - Special Olympics Festival in PEI - Damon Allen attends the 25th year of the Special Olympics Festival in PEI where Natasha of the It Factor was also a guest. The Hall of Fame Quarterback participated in both the Summerside Luncheon and Charlottetown Gala in support of Special Olympics PEI supporting friend Dion Phaneuf and his lovely wife Elisha Cuthbert who are huge supporters. Damon was also invited to get on the field with a group of Football PEI's talented youth football players sharing his experience and love for football.
  • June 10 - North American Cup Draw - The It Factor’s relationship continues with the Woodbine Entertainment Group as we secured the appearance of David Bolland, NHL Toronto Maple Leafs centre. David will be the celebrity Draw Master for this year’s Pepsi North American Cup at Mohawk Raceway in Flamborough, ON. The cup carries a $1 million purse and spotlights the best three-year-old pacers on the continent.
  • June 4 - Trinity Western University 20th Annual WIRELESSWAVE Golf Tournament - The It Factor will once again support Trinity Western University as it swings into its 20th annual golf tournament. Hosted by Spartan Athletics, this year’s funds raised will go towards student-athlete scholarships and to the scholarship endowment fund. The Celebrity Shop contracted the stellar athletic panel that features NFL Hall of Famers Marcus Allen, and Michael Irvin, as well as the soon to be inducted and newly publish author Tim Brown.

May 2014

  • May 10 - Toronto Wedding - The It Factor executed its first wedding event held at 99 Sudbury in Toronto. The events team managed venue operations, food and beverage, entertainment and décor.
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  • May 8 – WE|U|NIGHT - The It Factor was the full service management team as well as creative group that brought Toronto together for WE|U|NIGHT. This fundraiser was held in support of The Michael “Pinball” Clemons Foundation (MPCF) and their commitment to build another 100 Schools through Free The Children’s Adopt a Village program. The star studded celebrity fundraiser featured guest speakers Martin Sheen and Michael ‘Pinball’ Clemons, along with an exclusive performance by Classified with David Myles. Fundraising throughout the evening included a chance to win Me to We Trips to Africa and Ecuador plus silent and ‘almost’ Live auction.
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April 2014

  • April 18 - Michael Irvin - The It Factor secures the NFL Hall of Famer as the Key Note speaker in Tucson, AZ at the Good Friday Breakfast, April 18th 2014.
  • April 10-12 - Anquan Boldin Q-Fest - We were proud to support Anquan Boldin with friends of the It Factor team at the Tenth Annual Q-Fest Weekend, a Celebration of 10 Years of Q!
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February 2014

  • February 27 - WE|U|NIGHT - Cocktail Party - The It Factor executed the WE|U|NIGHT media launch hosted at STORY’s Building in downtown Toronto. The event announced an exciting line-up of speakers and performers for the WE|U|NIGHT event, presented by RBC on May 8, 2014. The invite only evening of donors and friends of MPCF provided the opportunity to learn more about MPCF’s commitment that gives young people overseas the chance to change their lives through education.
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  • February 8 - LOL 2014 - Emceed by Gerry Dee for the second year in a row, the International Centre brought the glitz and glamour of Broadway and the streets of New York City to Toronto. Guests enjoyed inspired cocktails and hors d'oeuvres while delighting in the entertainment of the buskers of Central Park.
  • February 1 - Air Miles - NFL Hall of Fame Running back Eric Dickerson was the celebrity guest for a private dinner to kick off Big Game; a VIP celebrity experience managed by the It Factor team.
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November 2013

  • November 24 - The Hadden Foundation Grey Cup Party - The Hadden Family continued their annual Grey Cup Party, managed by the It Factor, which supports the Hadden Family Foundation providing funding for youth education and development. The Foundation has made donations of over $1,000,000 in the 10 years they have been hosting their annual Grey Cup party.
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  • November 23 - CCTFA Foundation - The It Factor was contracted as the event management company to execute The Mirror Ball 2013, Winter Wonderland Gala. For The Mirror Ball 2013 The Fairmont Royal York was transformed into a winter wonderland where guests walked a white carpet into the Canadian Room where they dined on fine Fairmont cuisine and were entertained by a Rockettes - inspired dance troupe as well as the ever-funny emcee, Jessica Holmes. In grand fashion the event raised nearly $500,000 for the CCTFA foundation, Canada's only cancer charity dedicated to empowering women to manage the effects that cancer and its treatment have on their appearance and morale.
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  • November 16 - MPCF Playoff Run - The It Factor was thrilled to execute the inaugural 5km Playoff Run in support of MPCF. Participants joined Michael “Pinball” Clemons for an inspiring run along the downtown Toronto lakeshore. The run helped the foundation raise much-needed funds to support their 2013 and 2014 initiatives.
    View Photos
  • November 15 - Caravelle New York Promotion - It Factor proudly announces the inaugural Canadian promotion for Caravelle New York. Every day between November 15th and December 15th consumers will have a chance to win a watch from Caravelle New York. Canadians can enter by uploading a stylish photo highlighting a watch from the collection. For full contest details visit www.caravelleny.com. For more information about our marketing services please contact Sara Nancoo, sara@itfactor.biz.
  • November 7 - Be Groomed Be Gorgeous - The It Factor’s Celebrity Shop contracted celebrities Giuliana and Bill Rancic to help Unilever Canada announce their new 2014 beauty and grooming innovations at an exclusive media preview, Be Groomed Be Gorgeous. The celebrity duo lead an informative discussion about beauty and grooming trends for the coming year. Giuliana and Bill included funny stories and their personal grooming tips and tricks they live as busy professionals and parents. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
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October 2013

  • October 24 - Woodbine Racetrack - The It Factor is proudly managing the appearance of Canadian Indycar Star James Hinchcliffe at the Pattison Canadian International. As the honorary drawmaster James will conduct the Post-Position draw for the 76th running of the $1,000,000 Grade I Race held at Woodbine Racetrack.
  • October 17 - Caravelle New York Launch Party - The It Factor executed the launch party for Caravelle New York. The private event, hosted by internationally renowned model, musician, and actor Sam Sarpong, kicked off the Canadian debut of the stylish fashion watch collection. Discover the stories at www.caravelleny.com.
    View Photos
  • October 11 - Diwali - The It Factor once again supported the Trillium Health Centre Foundation with the event planning for their 12th annual Festival of Lights Celebration. Trillium Diwali 2013, the largest celebration of its kind in Canada, raised funds to enhance Trillium Health Centre's Endoscopy Suites, used to diagnose and treat a variety of diseases.
    View Photos

September 2013

  • September 23 - Pizza 73 Annual General Meeting - The It Factor proudly managed the appearance of Michael 'Pinball' Clemons as the keynote speaker at the Pizza 73 AGM. The themes discussed in his energetic and motivating speech served to arm managers with the inspiration to better deliver against the Pizza 73 mission of providing superb food, fast, friendly service and true value. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
  • September 13 - Casino Royale, Opening Night 2013 - The It Factor team was contracted by Larry Fitzgerald Jr. to execute Casino Royale, Opening Night, a private event for 100 guests at the beautiful Different Pointe of View restaurant located on the Pointe Hilton Tapatio Cliffs resort property.
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  • September 12 - Woodbine Racetrack - The It Factor managed the appearance of Blue Jays alumnus and 3x World Series Champion Devon White who conducted the Post-Position Draw for the 17th running of the $1,000,000 Ricoh Woodbine Mile Grade I Race. The race featured Wise Dan, the reigning US Horse of the Year. It was the first sitting Horse of the Year to compete at Woodbine since Cigar in 1996.
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  • September 7 and 9 - Wahlburgers - The It Factor Ltd. provided celebrity and media management for the pre-launch of Donnie, Paul, and Mark Wahlberg’s new burger venture ‘Wahlburgers ’at the Soho Met. Capitalizing on the Toronto TIFF buzz the brothers hosted a trifecta of weekend events that included a public meet and greet where they handed out three hundred burgers to fans, as well as two private parties showcasing an array of menu highlights from the restaurant. The Canadian restaurant will be located in the Soho Met and is slated for early 2014.
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  • September 5 - Bulova: Caravelle New York - The It Factor Ltd. announces a new marketing client Bulova. The It Factor team will be managing the campaign for the launch of Caravelle New York, a line of fashion watches created to satisfy a demand for affordable and fashionable watches. The launch will be supported by an integrated media buy, guerilla marketing campaign, launch event, and a consumer promotion.

August 2013

  • August 26 - Fitz's Supper Club - The It Factor executed FITZ'S SUPPER CLUB, Celebrities at YOUR service presented by Morton's The Steakhouse. The event was held in Scottsdale, AZ in partnership with Larry Fitzgerald, benefiting The Larry Fitzgerald First Down Fund. The event featured some of Larry's teammates and other celebrity friends serving a lavish dinner to the distinguished guests made up of local leaders, business owners and community members.
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July 2013

  • July 25 - Magnum Pleasure Store - The It Factor’s Celebrity Shop has contracted Leaf’s Assistant Captain Joffrey Lupul for a special appearance at the The Magnum Pleasure Store Toronto. The pop-up store concept gives consumers the opportunity to have a custom-made Magnum bar crafted right before their eyes. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.

June 2013

  • June 30 - Le Cirque Mystique - The It Factor managed the themed décor, food and beverage, and entertainment for the inaugural outdoor fundraiser held at the Ontario Science Centre. The event, hosted by Jamaal Magloire & Brent Kitson, raised funds in support of the Science Centres Adopt-A-Class Program.
    View Photos
  • June 11 - North American Cup Draw - The It Factor managed the appearance of Jake Gardiner, NHL Toronto Maple Leafs defensemen for the Pepsi North American Cup Draw at Mohawk Raceway in Flamborough, ON. 2013. The cup carries a $1 million purse and spotlights the best three-year-old pacers on the continent. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
    Read More | View Photos
  • June 5 - Hudson's Bay Company's annual Golf Tournament & Spa - The It Factor team supported the HBC with the event planning and celebrity appearances for their annual Golf Tournament. The Hudson's Bay Company's annual Golf Tournament & Spa in support of Canadian athletes and Dress for Success, New York. Over the past 11 years, the HBC annual Golf Tournament & Spa has consistently been the single biggest fundraiser for the Foundation. Last year's event raised over $500,000 towards their over $7.8 million total donation to their partner organizations over the last 11 years.
    Read More | View Photos
  • June 5 - Trinity Western University 19th Annual WIRELESSWAVE Golf Tournament - The Trinity Western University (TWU) 19th Annual "WIRELESSWAVE" Golf Tournament was held at Westwood Plateau Golf & Country Club in Coquitlam. The It Factor managed the appearance of celebrities this year including NFL Hall of Fame Running backs Eric Dickerson and Marshall Faulk along with soon to be inducted Terrell Davis. Over the past 19 years the tournament has raised over $3.3 million put towards student-athlete scholarships and endowments.
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May 2013

  • May 11 - Toronto Revellers Band Launch - The It Factor created the 007 themed décor and opening entertainment for Jamaal Magloire and the Toronto Revellers Band Launch in Toronto. Besides hosting a fantastic party with world class Soca artists performing live, Jamaal launched the costume options for the Revellers to a plethora of media and packed house of Caribana participants. For more event photos click here.
  • May 3 and 4 - Truestar in Kansas - The It Factor's relationship with the world's leading health and wellness company Truestar continued as we organized their next conference with inspiring speakers and wellness consultants. An experience designed to help guests "Get fit, get social, get paid". For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.

March 2013

  • March 29 - The It Factor proudly presented the Arizona Cardinal's Wide Receiver, Larry Fitzgerald Jr. as the guest speaker for 2013 Good Friday Breakfast at Westin La Paloma in Tucson, Arizona. Please visit goodfridaybreakfast.com for more information. To book a speaker or celebrity appearance for your next event please contact Erika Fowler erika@itfactor.biz.


  • March 12 - Cooking for a Cause - The It Factor managed the appearance of four-time NBA champion, actor and talk show host, John Salley on the pilot of the new TV show, Cooking for a Cause. To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz.
  • March 11-15 - Oxfam Senegal Trip with NFL Athletes - The It Factor President and CEO, Natasha Borota, was honoured to join Anquan Boldin of the San Francisco 49s, Larry Fitzgerald of the Arizona Cardinals and Roddy White of the Atlanta Falcons in Senegal. The NFL Athletes worked with Oxfam America to demonstrate how local communities can and should be the key drivers of development.
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  • March 7 - The Michael "Pinball" Clemons Foundation hosted their 6th annual "Stairway to Heaven" gala in Toronto. The It Factor was responsible for the full service event management of this breathtaking fundraising event.
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April 2013

  • April 26 - The It Factor managed the appearance of Michael 'Pinball' Clemons as the host of Bethesda fundraiser. The event supported the Respite Program for Children diagnosed with Autism Spectrum Disorder. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.


February 2013

  • February 9 - Laugh Out Loud - The It Factor and Event Sponsorship Partners were responsible for the event planning of this sold out one-of-a-kind comedy event that raised over $1.8 million to benefit cancer care in the Credit Valley Hospital.
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  • February 1 - IBM Volunteer Appreciation Event - Michael 'Pinball' Clemons was the special guest of IBM's Volunteer Appreciation Event. Referring to IBM's corporate slogan, the topic of his inspiring speech was "Making the world work better". To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz.

January 2013

  • January 30 - BlackBerry 10 Launch - The It Factor supplied star power to the BlackBerry 10 Launch event at the Carlu in Toronto. The celebrity attendees included Toronto Argonauts, Hamilton Tiger Cats, Canadian Olympians, award winning actors, and local media celebrities. To book a speaker or celebrity appearance for your next event please contact erika@itfactor.biz
    Photos from the event
  • January 27 - Slice the ICE - The It Factor has worked with the Canadian Shaare Zedek Hospital Foundation to support their Slice the Ice event with a celebrity experience. Darryl Sittler, former Toronto Maple Leafs Captain, was the special guest of this fundraising event.
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  • January 12 - Truelife Launch Dallas - The world's leading health and wellness company Truestar invites you to join the two-day launch party in Dallas to meet inspiring speakers and wellness consultants. An experience designed to help guests to "Get fit, get social, get paid". For more information about our event planning services please contact Erika Fowler, erika@itfactor.biz.


Older Posts

December 2012

  • December 20 - Kardinal Offishall's 14th Annual Christmas Event - Candlelight and caramel were the names of the game at rapper Kardinal Offishall's 14th annual fundraiser, where Toronto's young suits toasted the holidays with local celebs.
    Read More - View Photos
  • December - Eric Dickerson & Off the Record - The It Factor Ltd. is proudly working with Michael Landsberg and Off The Record managing the weekly appearances of Hall of Fame Running Back Eric Dickerson. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
    See the show times here and hear the latest on NFL Football.

November 2012

  • November 25 - Ultimate Scotiabank Game Changer - Sixteen-year-old Angel Magnussen has been named the Scotiabank National Game Changer and has won $100,000 which will be donated on her behalf to Variety - The Children's Charity of British Columbia.
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  • November 15 - Tilted Kilt The Esplanade Grand Opening - The modern sports pub featuring sexy servers, traditional pub fare and an extensive selection of beer and whiskeys under a classic Celtic roof celebrated its grand opening on The Esplanade in Toronto.
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  • November 15 - Guys' Night Out Toronto - The It Factor has teamed up with HBC to support Guys' Night Out Queen Street in Toronto on November 15th. Celebrity guests were Andrea Bargnani and José Calderón of the Raptors.
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  • November 8 - Guys' Night Out Vancouver - Ryan Kesler and former captain Trevor Linden of the Canucks were part of the successful Guy's Night Out event at the Bay Granville Street where guest could shop the fall/winter collection, get groomed with product demos, and of course meet the two sport celebrities.
    Read More
  • November - Ultimate Scotiabank Game Changer - The It Factor Ltd. is excited to announce that Michael "Pinball" Clemons will be on the all-star Jury to help decide the Ultimate Scotiabank Game Changer.
    Read More
  • November - Chef Corbin and Tabasco - Tabasco Brand Pepper Sauce and The It Factor have signed a contract extension for Chef Corbin as seen on Food Network Canada and Restaurant Takeover, as the celebrity face to the Tabasco brand. To book a speaker or celebrity appearance for your next event please contact Erika Fowler, erika@itfactor.biz.
    Read More

October 2012

  • October 19 - Diwali Festival of Lights Celebration - in support of the Trillium Health Centre Foundation - This year's event, which will take place on October 19, 2012 is Trillium Health Centre Foundation's 11th annual Diwali celebration. Trillium Diwali 2012, the largest celebration of its kind in Canada, will be raising funds to enhance Trillium Health Centre's Endoscopy Suites, used to diagnose and treat a variety of diseases.
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September 2012

  • September - GC Motorsports International (GCMI) - The three final races for the 2012 NASCAR Canadian Tire Series (NCATS) in Barrie ON, Antigonish NS, and Kawartha ON. GCMI brought in their "Dream Team" made up of NCATS crew members and members of the NASCAR Nationwide team in an effort to take a run at winning the championship.
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  • September - Tilted Kilt - With more than 60 restaurants, The Tilted Kilt is a fast-growing chain from the USA that is now coming to the Greater Toronto Area. The It Factor supports the launch of the first pubs in Richmond Hill and on The Esplanade with an extensive marketing and PR concept.
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August 2012

  • August 31 - The It Factor Softball Champs - The Dream Team Softball team had a great inaugural season finishing the regular season with a 6-1 record.
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  • August 29 - MPCF Fan Day - This Fan Day saw over 100 people come to dinner - the most people we've had so far! Max Lalonde, a member of the It Factor volunteered and wrote a blog post for our MPCF blog.
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  • August - GC Motorsports International (GCMI) - A fantastic month for GCMI and Andrew Ranger, the #27 GCMI/Dodge Dealers of Quebec Challenger was a crowd favorite in the JuliaWine.com 100 at Circuit de Trois-Riviere, QC where the team won its second race of the 2012 season.
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July 2012

  • July - GC Motorsports International (GCMI) - Pizza Pizza and its western subsidiary Pizza 73 would come on board as team sponsors for the remainder of the season. Pizza 73 would be featured as primary sponsors for the western road trip and Pizza Pizza an associate sponsor for the remaining races in Quebec, Ontario and Nova Scotia.
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June 2012

  • June 16 - Racing for Philanthropy - GC Motorsports International (GCMI) kicked off its "Racing for Philanthropy" program this past weekend at the Clarington 200 Race in Bowmanville. The program is designed to inspire giving and charitable acts across Canada. Individuals are encouraged to make a $27.00 donation in support of The Michael "Pinball" Clemons Foundation and the Canada Company for the opportunity to have their name on Andrew Ranger's #27 car in one of the future NASCAR Nationwide races. After coming off his first Canadian Tire Series win of the season at the Lucas Oil Grand Pix on June 3rd, Andrew Ranger and GCMI are excited to launch the "Racing for Philanthropy" program this weekend. To put your name on the car click here
  • June 6 - Hudson's Bay Company Annual Golf Tournament - This year's golf event brought the Hudson's Bay Company team together with their vendor partners for an unforgettable day in support of the Hudson's Bay Company Foundation.
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  • June 6 - Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament - The Trinity Western University 18th Annual WIRELESSWAVE Golf Tournament, which hosted Arizona Cardinals wide receiver Larry Fitzgerald as its guest speaker, raised over $660,000 for student-athlete scholarships and scholarship endowments.
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  • June 4 - The Second Annual Plain + Simple Celebrity Classic - The Second Annual Plain + Simple Celebrity Classic took place in support of The Michael "Pinball" Clemons Foundation and The Thomas and Tallis Foundation. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
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May 2012

  • GC Motorsports International (GCMI) - Two-time NASCAR Canadian Tire Series Champion Andrew Ranger, is competing in the 2012 NASCAR Canadian Tire Series driving the GC Motorsports International (GCMI) #27 Dodge Challenger.
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  • May 27 - The It Factor "Dream Team" and ESP Inc. is at again giving back to the community! This time they will attempt to pull a plane in support of ALS at Bombardier Aerospace Hangar in Downsview. To learn more http://alsont.ca/alsplanepull/.
  • May 20 - GCMI International - Andrew Ranger placed 4th in a tight 51 lap race at Mosport in Bowmanville, Ontario. The Dodge sponsored vehicle had a great race and finished less than a second behind the leader. Mosport's newly renovated track had record attendance level over the incredible long weekend.
  • May 9 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" gives back to the Ronald McDonald House again! In honour of Mother's Day, the team kicked it up 'Greek style' and the residents loved it!
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April 2012

  • GC Motorsports International (GCMI) - The stars of NASCAR Nationwide were at the O'Reilly Auto Parts 300 at the Texas Motor Speedway, Fort Worth, TX on Friday April 13th, 2012. David Ragan secured a strong top-ten finish in the O'Reilly Auto Parts 300 at Texas Motor Speedway this past Friday.
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  • Truestar Health - The It Factor Ltd. announces a new client - Truestar Health. In October 2012 - The It Factor "Dream Team" will coordinate the logistics of the Inaugural Convention and Training Event.
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  • The Melting Pot of Richmond Hill
    Wednesday, April 25th, 2012 - The fondue restaurant located in Richmond Hill, Ontario, at 125-135 York Boulevard will open for business on April 25th.
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  • April 9 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" gives back! The team can execute any event, of any size. However, "Fan Day" not only put their cooking skills to the test, it warmed their hearts to participate in such a great cause with the gang from the Michael "Pinball" Clemons Foundation.
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March 2012

  • GC Motorsports International (GCMI) - 2012 began with David Ragan, last season's winner of the Coke Zero 400 in the NASCAR Sprint Cup Series, behind the wheel at Daytona. An early wreck sidelined David Ragan and many others, pole winner Danica Patrick...
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  • March 19 - Trillium Health Centre Foundation - The It Factor Ltd. announces a new client - Trillium Health Centre Foundation. In the fall of 2012 - The It Factor "Dream Team" has been hire to execute the Diwali Gala in Mississauga.
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  • March 17 - Fan Day with Ronald McDonald House - The It Factor "Dream Team" creates a partnership with MPCF, Sportsnet The Fan 590 and Ronald McDonald House!
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  • March 1 - Michael "Pinball" Clemons Foundation Gala - The It Factor took over the planning and execution of the popular Michael "Pinball" Clemons Foundation yearly star-studded gala - Thousand Paper Cranes Gala on Thursday, March 1st, 2012.
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February 2012

  • GC Motorsports International (GCMI) - Go Canada Racing will become GC Motorsports International (GCMI). The name change is a result of numerous developments in the offseason and more clearly represents our company, our partners, drivers and sponsors going forward.
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  • The Melting Pot Richmond Hill - The It Factor Ltd. announces a new client - The Melting Pot Richmond Hill. In April 2012 - The Melting Pot franchise comes to the Greater Toronto area with the first of three restaurants.
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January 2012

  • Thousand Paper Cranes Gala - Thursday, March 1st, 2012 - The It Factor ltd. has been contracted by MPCF to execute their Annual Gala at the Royal York Hotel. To learn more about sponsorship opportunities for the Thousand Paper Cranes Gala or to purchase a table go to www.mpcf.ca/gala2012. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
  • Two of It Factor's clients - Fish TV and Bolle have created a new partnership - Bolle eyewear will be featured on two upcoming episodes as Leo Stakos of FISHTV travel to Mexico and Brazil on their upcoming fishing excursions. For more information about our event planning services please contact Erika Fowler erika@itfactor.biz.
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December 2011

  • When Sean Pierson goes into his next bout on the blockbuster, end of year UFC 141 card (December 30th), he will do so with the support of a great new sponsor.
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  • Kardinal Offishall's 13th Annual Christmas Event was a huge success raising over $30,000.00 for SickKids Foundation on Thursday December 22, 2011, presented by Ferris Rafauli of Grandeur Luxury Homes.
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  • Chef Corbin Announced as New ROM Executive Chef
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