- The It Factor Ltd. founded in 2003, led by Natasha Borota is a rapidly growing full service agency for sports and celebrity marketing, sponsorship, speakers and memorable events.
We have four divisions that work collaboratively:
We offer that little something extra, and provide unique synergistic opportunities for our clients, always exceeding expectations! Our team will work with you and determine who has the "It Factor" for that perfect event, product, speech or appearance.
News & Updates
April 2012
- The Melting Pot of Richmond Hill - Wednesday, April 25th, 2012 - The fondue restaurant located in Richmond Hill, Ontario, at 125-135 York Boulevard will open for business on April 25th. Locally owned and operated by entrepreneur Jonathon Fischer and Celebrity Chef Corbin Tomaszeski, The Melting Pot of Richmond Hill offers patrons a memorable four-course fondue dining experience with fine wines, a relaxed atmosphere and private tables.
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January 2012
- Thousand Paper Cranes Gala - Thursday, March 1st, 2012 - The It Factor ltd. has been contracted by MPCF to execute their Annual Gala at the Royal York Hotel. To learn more about sponsorship opportunities for the Thousand Paper Cranes Gala or to purchase a table go to www.mpcf.ca/gala2012.
- Two of It Factor's clients - Fish TV and Bolle have created a new partnership - Bolle eyewear will be featured on two
upcoming episodes as Leo Stakos of FISHTV travel to Mexico and Brazil on their upcoming fishing excursions.
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December 2011
- When Sean Pierson goes into his next bout on the blockbuster, end of year UFC 141 card (December 30th), he will do so with the support of a great new sponsor.
The It Factor Ltd. has agreed to a partnership with Sean which includes their logo being prominently displayed on the shorts he will be wearing during his bout and his sponsor banner which will be seen during his introduction. Sean's bout will be broadcast online via the UFC's official Facebook page. - Kardinal Offishall's 13th Annual Christmas Event was a huge success raising over $30,000.00 for SickKids Foundation on Thursday December 22, 2011,
presented by Ferris Rafauli of Grandeur Luxury Homes.
Read More - Chef Corbin Announced as New ROM Executive Chef
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